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获取X品牌营销路径分析

46 个接口 • Base: https://openapi.scdata.cc

接口列表

分析 X 红人的受众和内容,对各品牌类别的契合度打分并给出可行的营销路径。属于高级受众洞察接口,配额消耗较高。

GET/api/v1/audience/x/brand_opportunities

额度扣减: 本接口每次成功请求会从套餐额度中扣减 300 单位。

请求参数

必填参数

名称位置类型说明
usernamequerystringX handle(username)
example: nasa

可选参数

名称位置类型说明
X-LanguageheaderstringLanguage code, supported: en, zh-CN, ja, ko
example: en

响应字段

名称类型说明
successbooleanSuccess
codeintegerCode
messagestringMessage
dataobject-
data.audience_qualityobjectAudience quality
data.purchase_influenceobjectPurchase influence
data.personality_assessmentarray<object>Personality assessment

在线调试

https://openapi.scdata.cc/api/v1/audience/x/brand_opportunities
请先从 Dashboard 选择一个 API key
发送请求前请先准备一个 API key。前往 Dashboard

查询参数

username*

cURL 示例

bash
curl -X GET "https://openapi.scdata.cc/api/v1/audience/x/brand_opportunities?username=nasa" \
-H "Authorization: YOUR_API_KEY"

响应示例 (200 application/json)

json
{
"success": true,
"code": 200,
"message": "Request successful",
"data": {
"audience_quality": {
"real": {
"score": "80.00",
"reason": "Analysis shows that approximately 80% of comments are relevant and contextually engaged with Nike's content."
},
"interested": {
"score": "65.00",
"reason": "65% of comments express interest in products or features, indicating a solid level of purchase intent."
},
"positive": {
"score": "70.00",
"reason": "70% positive sentiment in comments suggests overall appreciation for Nike's branding efforts despite recent controversies."
}
},
"purchase_influence": {
"expertise": {
"score": "4.00",
"reason": "'Breaking4' campaign effectively showcases product benefits through high-profile athlete endorsements, enhancing purchase intent."
},
"credibility": {
"score": "3.50",
"reason": "'Nike's transparency in partnerships is commendable, but recent controversies have led to some skepticism among followers.'"
},
"likability": {
"score": "3.80",
"reason": "'High engagement rates indicate positive community interaction; however, negative comments reflect divided opinions on brand actions.'"
}
},
"personality_assessment": [
{
"emoji": "💪",
"name": "Resilience",
"persona": "Demonstrates strong perseverance and determination, inspiring followers to push their limits in sports and fitness."
},
{
"emoji": "🌍",
"name": "Global Reach",
"persona": "Engages a diverse audience across multiple cultures, promoting inclusivity and unity through sports."
},
{
"emoji": "⚠️",
"name": "Controversial Stance",
"persona": "Has faced backlash for political statements, leading to potential alienation of segments of the audience."
}
]
}
}

使用场景

  • 提案准备 — 围绕分析给出的最强切入点制定合作提案。
  • 品类拓展 — 发现受众愿意接受相邻品类品牌的红人。

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