Analyse d'adéquation de marque Instagram

46 points de terminaison • Base : https://openapi.scdata.cc

Points de terminaison

Analyse l'audience et les contenus d'un créateur Instagram pour noter l'adéquation avec des catégories de marques et esquisser des pistes marketing prometteuses. Endpoint d'audience premium à coût de quota plus élevé.

GET/api/v1/audience/instagram/brand_opportunities

Consommation de quota: Chaque requête réussie vers ce point de terminaison déduit 300 unités de quota de votre forfait.

Paramètres de requête

Paramètres obligatoires

NomEmplacementTypeDescription
usernamequerystringusername
example: nike

Paramètres optionnels

NomEmplacementTypeDescription
X-LanguageheaderstringLanguage code, supported: en, zh-CN, ja, ko
example: en

Champs de réponse

NomTypeDescription
successbooleanSuccess
codeintegerCode
messagestringMessage
dataobject-
data.audience_qualityobjectAudience quality
data.purchase_influenceobjectPurchase influence
data.personality_assessmentarray<object>Personality assessment

Tester

https://openapi.scdata.cc/api/v1/audience/instagram/brand_opportunities
Sélectionnez une clé API du tableau de bord
Ajoutez une clé API avant d'envoyer une requête.Ouvrir le tableau de bord

Paramètres de requête

username*

Exemple cURL

bash
curl -X GET "https://openapi.scdata.cc/api/v1/audience/instagram/brand_opportunities?username=nike" \
-H "Authorization: YOUR_API_KEY"

Exemple de réponse (200 application/json)

json
{
"success": true,
"code": 200,
"message": "Request successful",
"data": {
"audience_quality": {
"real": {
"score": "80.00",
"reason": "Analysis shows that approximately 80% of comments are relevant and contextually engaged with Nike's content."
},
"interested": {
"score": "65.00",
"reason": "65% of comments express interest in products or features, indicating a solid level of purchase intent."
},
"positive": {
"score": "70.00",
"reason": "70% positive sentiment in comments suggests overall appreciation for Nike's branding efforts despite recent controversies."
}
},
"purchase_influence": {
"expertise": {
"score": "4.00",
"reason": "'Breaking4' campaign effectively showcases product benefits through high-profile athlete endorsements, enhancing purchase intent."
},
"credibility": {
"score": "3.50",
"reason": "'Nike's transparency in partnerships is commendable, but recent controversies have led to some skepticism among followers.'"
},
"likability": {
"score": "3.80",
"reason": "'High engagement rates indicate positive community interaction; however, negative comments reflect divided opinions on brand actions.'"
}
},
"personality_assessment": [
{
"emoji": "💪",
"name": "Resilience",
"persona": "Demonstrates strong perseverance and determination, inspiring followers to push their limits in sports and fitness."
},
{
"emoji": "🌍",
"name": "Global Reach",
"persona": "Engages a diverse audience across multiple cultures, promoting inclusivity and unity through sports."
},
{
"emoji": "⚠️",
"name": "Controversial Stance",
"persona": "Has faced backlash for political statements, leading to potential alienation of segments of the audience."
}
]
}
}

Cas d'usage

  • Préparation de pitch — Construisez une proposition de partenariat autour des angles jugés les plus forts par l'analyse.
  • Extension de catégorie — Identifiez les créateurs dont l'audience accueillerait une marque d'une catégorie voisine.

Points de terminaison associés