Analyses a Instagram creator's audience and content to score the fit with brand categories and outline promising marketing paths. Premium audience insight endpoint with a higher quota cost.
/api/v1/audience/instagram/brand_opportunitiesQuota usage: Each successful request to this endpoint deducts 300 quota units from your plan.
Request Parameters
Required Parameters
| Name | In | Type | Description |
|---|---|---|---|
username | query | string | username example: nike |
Optional Parameters
| Name | In | Type | Description |
|---|---|---|---|
X-Language | header | string | Language code, supported: en, zh-CN, ja, ko example: en |
Response Fields
| Name | Type | Description |
|---|---|---|
success | boolean | Success |
code | integer | Code |
message | string | Message |
data | object | - |
data.audience_quality | object | Audience quality |
data.purchase_influence | object | Purchase influence |
data.personality_assessment | array<object> | Personality assessment |
Try It
Query Params
username*cURL Example
curl -X GET "https://openapi.scdata.cc/api/v1/audience/instagram/brand_opportunities?username=nike" \-H "Authorization: YOUR_API_KEY"
Response Example (200 application/json)
{"success": true,"code": 200,"message": "Request successful","data": {"audience_quality": {"real": {"score": "80.00","reason": "Analysis shows that approximately 80% of comments are relevant and contextually engaged with Nike's content."},"interested": {"score": "65.00","reason": "65% of comments express interest in products or features, indicating a solid level of purchase intent."},"positive": {"score": "70.00","reason": "70% positive sentiment in comments suggests overall appreciation for Nike's branding efforts despite recent controversies."}},"purchase_influence": {"expertise": {"score": "4.00","reason": "'Breaking4' campaign effectively showcases product benefits through high-profile athlete endorsements, enhancing purchase intent."},"credibility": {"score": "3.50","reason": "'Nike's transparency in partnerships is commendable, but recent controversies have led to some skepticism among followers.'"},"likability": {"score": "3.80","reason": "'High engagement rates indicate positive community interaction; however, negative comments reflect divided opinions on brand actions.'"}},"personality_assessment": [{"emoji": "💪","name": "Resilience","persona": "Demonstrates strong perseverance and determination, inspiring followers to push their limits in sports and fitness."},{"emoji": "🌍","name": "Global Reach","persona": "Engages a diverse audience across multiple cultures, promoting inclusivity and unity through sports."},{"emoji": "⚠️","name": "Controversial Stance","persona": "Has faced backlash for political statements, leading to potential alienation of segments of the audience."}]}}
Use Cases
- Pitch preparation — Build a partnership proposal around the angles the analysis flags as strongest.
- Category expansion — Discover creators whose audience would welcome a brand from an adjacent category.